We refreshed branded sell sheets and other sales collateral using targeted messaging and design in order to streamline efforts to connect with leads.
We assisted the HPS team with content distribution by promoting blog posts on social media, including LinkedIn Publisher, and via email to leverage thought leadership, encourage traffic to the website, and attract leads to HPS.
We implemented SEO tactics on select service pages to help drive organic traffic to HPS products, services, and thought leadership content.
Hudson Fusion created branded email templates that were in line with the updated look and feel of the company. We used them to serve various lead generation initiatives and campaigns, which resulted in email becoming a driving force of business and website traffic.
CUSTOMER NURTURING CAMPAIGNS
We designed and developed messaging for direct-to-customer welcome cards and other communications to reach out and keep the company top of mind.
USER PATHWAY OPTIMIZATION
We updated forms, landing pages, and services pages to help users find helpful information, collect contact information, or convert on product offers.
Hudson Fusion managed paid ad campaigns around timely industry changes to attract new website users and increase awareness of the HPS brand and services.
Hover over a marketing strategy to see how it generated business growth for Healthcare Provider Solutions.
BEHIND THE NUMBERS
Hudson Fusion integrated various channels, including email, SEO, paid ads and social to drive traffic to the HPS website. We optimized select pages to improve user engagement and encourage lead conversion. We used branding (design and messaging) to appeal to and gain trust with the HPS audience.