OUR WORK

HEALTHCARE PROVIDER SOLUTIONS

Case Study

AND NOW, THE NUMBERS

SUCCESS METRICS SINCE START OF ENGAGEMENT

20%

Increase in Organic Traffic

30%

Increase in Overall Web Traffic

New Customers from Organic Search

CAMPAIGN SUCCESS

New Contacts from Paid Search after 2 Months

822

Closed Deals Since Start of Retainer

$790K

Revenue Influenced Since Start of Retainer

HOW WE DID IT

MARKETING COLLATERAL

We refreshed branded sell sheets and other sales collateral using targeted messaging and design in order to streamline efforts to connect with leads.

CONTENT PROMOTION

We assisted the HPS team with content distribution by promoting blog posts on social media, including LinkedIn Publisher, and via email to leverage thought leadership, encourage traffic to the website, and attract leads to HPS.

SEO STRATEGY

We implemented SEO tactics on select service pages to help drive organic traffic to HPS products, services, and thought leadership content.

EMAIL OPTIMIZATION

Hudson Fusion created branded email templates that were in line with the updated look and feel of the company. We used them to serve various lead generation initiatives and campaigns, which resulted in email becoming a driving force of business and website traffic.

CUSTOMER NURTURING CAMPAIGNS

We designed and developed messaging for direct-to-customer welcome cards and other communications to reach out and keep the company top of mind.

USER PATHWAY OPTIMIZATION

We updated forms, landing pages, and services pages to help users find helpful information, collect contact information, or convert on product offers.

PAID ADS

Hudson Fusion managed paid ad campaigns around timely industry changes to attract new website users and increase awareness of the HPS brand and services.

Hover over a marketing strategy to see how it generated business growth for Healthcare Provider Solutions.

BEHIND THE NUMBERS

Hudson Fusion integrated various channels, including email, SEO, paid ads and social to drive traffic to the HPS website. We optimized select pages to improve user engagement and encourage lead conversion. We used branding (design and messaging) to appeal to and gain trust with the HPS audience.

SAMPLE SNAPSHOT