Behind HuFu

The Team



Owner and CEO Cindy Penchina has been developing web marketing strategies for over twenty years for clients in a wide range of businesses. Her expertise has evolved with the Internet, and she dedicates herself to staying on top of advances in both web & marketing trends.

Cindy has a Master’s degrees in Communication Sciences and Instructional Technology. In addition to her leadership of Hudson Fusion, she serves as an adjunct professor at Pace University where she teaches undergraduate, graduate and continue education courses in web design principles and applications.

Creative Director


For over fifteen years, Veronica has been designing award-winning websites, corporate identities & branding, and integrated creative solutions.

As Hudson Fusion’s Creative Services Director, Veronica specializes in web design focused on interface architecture and user experience. She provides design expertise at every stage of the client-agency relationship, utilizing her understanding of each client’s business to create designs that effectively promote their brands.

Senior Markting Manger


Experienced in both project management and marketing, Nicole oversees the development of client marketing strategies in addition to serving as primary coordinator of all client relationships. She has experience working closely with both B2B and B2C clients, and prides herself on her ability to develop close, collaborative partnerships while fostering high quality creative work from her team.

Technical Lead


Both highly educated and detail-oriented, Jillian works closely with the design and tech teams to bring our ideas to life across multiple platforms, including both coding and CMS implementation. Her broad background includes extensive on-the-ground experience in web development and maintenance.

Office Manager


Dedicated and organized, Raquel coordinates projects across multiple departments and multiple timelines, keeping aware of what deliverables are needed when. Raquel operates in both management and production capacities, working closely with both on-site and remote staff to make sure projects are seen through to completion.

Content Strategist


A trained playwright with a keen eye for detail, Elena brings strong content and creative thinking to client work in both B2B and B2C spaces. Her unique ideas always bring a fresh perspective to our marketing efforts.

Graphic Designer


Xiaojiao is a talented and highly trained graphic designer with nearly a decade of experience in both commercial art and illustration, bringing her unique vision and style to creative client work ranging from print advertising to web design.