PACE University
Pace University Seidenberg School of Computer Science and Information Systems (CSIS) received a grant to help fund the marketing and promotion of several programs within the Seidenberg School. Hudson Fusion developed a marketing plan that synthesized the research findings and information provided by the school and various research partners, and served as a roadmap to help achieve the following objectives:

• Identify and reach the target audiences for specific programs
• Develop a positioning strategy
• Establish the most appropriate channels to reach the target population
• Execute the tactical marketing plan to increase enrollment

Hudson Fusion used an integrated approach to achieving Seidenberg School’s marketing objectives. Multiple channels such as advertising, direct mail, website, search engine optimization and pay-per-click advertising strategies were used, with the intent to deliver a consistent, unified message. The successful program helped increase the annual enrollment of the Seidenberg School increased by 29%, surpassing the original goal of 20%.