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American Express/NAPM Show
Looking to attract attention and generate booth traffic at the National Association of Purchasing Managers (NAPM) trade show, we worked with American Express to design an attention-getting booth. Building on the phrase "Financial Services Champion", a boxing ring, complete with ropes, gloves and referees was conceived. The concept was completed through development of signage, handouts and t-shirt packaging, as well as a traffic-generating direct mail piece with unique combination that potentially unlocked a sports locker filled with prizes.
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