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American Express Corporate Vacations Marketing Materials
As part of a larger marketing initiative, a new marketing campaign designed to cross-sell vacation travel services as a value-added benefit of using American Express One Business Travel Services was developed. These materials included a pocket folder, sales sheet with perforated rolodex/wallet card, letterhead and a monthly newsletter "Vacation Values," which featured specific monthly vacation offers. Other materials included posters, handouts, premium incentives and account-specific websites featuring exclusive offers.
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