Pitney Bowes 2005 Supplies Catalog

Prior to 2004, the majority of Pitney Bowes supplies were sold on-line and though direct marketing promotions. In 2004, Pitney Bowes decided to add another distribution channel for their supplies – catalog sales. A 52 page catalog was designed and produced. The catalog was so widely well received, that the 2005 catalog was expanded to 68 pages. The 2005/06 Catalog took a very promotional approach. After just 11 weeks in circulation, the catalog outperformed the two preceding catalogs in revenue.