Perlman + Perlman LLP
www.PerlmanAndPerlman.com
Perlman & Perlman LLP is a nationally-recognized leader in the practice of Legal Services for Non-Profits and Mission Driven Organizations. They offer resourceful solutions based on their in-depth understanding of both the legal and business aspects of philanthropic organizations and think “beyond the law” by connecting clients with contacts in the philanthropic and related fields. Hudson Fusion uncovered and developed the firm’s brand strategy, brand identity and personality, unique positioning and key messages, and then went on to deploy that brand using a multi-channel approach. Phase One of the strategy included brand guidelines, a stationery system, a presentation format, a new search engine optimized web site, a paid keyword campaign, an enewsletter format, advertising, brochures and public relations. Phase Two will focus on greater online presence, additional online advertising, increased public relations and customer loyalty initiatives.

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