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Paradigm Asset Management
Established in 1990, PARADIGM ASSET MANAGEMENT services institutional investors using unique technology to build risk-controlled portfolios. Recognizing the crowded market space, the firm needed to identify its unique position, and then convey that message to its potential customers in order to build awareness and grow their business. We began by collecting industry and competitive research. Armed with that information, a brand image was created including a flexible corporate identity system. Shortly thereafter, a stationery system, proposal template, PowerPoint template and HTML email communications were developed and deployed. 
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