Rollins
www.RollinsInsurance.com
Rollins Insurance & Risk Management Solutions was founded in 1910. The firm continues to be managed by the Rollins family and is one of the largest, privately held, full service risk management firms in the tri-state metropolitan region.

Over the years the firm had evolved and developed a new value proposition of Risk Management. The existing marketing materials, website, brochures, direct mail, newsletters, email templates, did not promote this new Risk Management approach. Hudson Fusion helped The Rollins Agency develop new materials in order to communicate this unique and competitive edge. We started with developing a positioning statement and key messages which were used for writing all the content of the website and other materials.

The website was built and included an updated design, tone and content that helped to position The Rollins Agency as an industry leader in risk management. Additional collateral, including email templates, sell sheets and direct mail pieces were also developed, all utilizing the key messages to ensure cohesive and powerful marketing tools.

To see the "Before" screenshot, click here.