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Pitney Bowes E-Z Seal Launch Campaign
Pitney Bowes provides the world's most comprehensive suite of mailstream software, hardware, services and solutions to help manage the flow of documents, letters and packages into, within, and out of organizations of all sizes. After customer feedback, Pitney Bowes reformulated its best selling E-Z Seal® Sealing Solution and re-launched the product to its customers. The April 2007 re-launch strategy had an aggressive 6 week timeline and included a wall mount poster, call center banners, field service sell sheets, html emails to customers and prospects, sales incentive promotions and employee upsell desk reminder cards. Despite price increases, the product successfully transferred its customer base and continues to be the top-selling supplies item.
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