| Project Description:
Founded in 1972, Divney Tung Schwalbe (DTS) is a team of land use
experts who provide extensive services in Planning, Civil Engineering,
Landscape Architecture, Environmental Approvals and Project Management.
DTS serves both private and public clients throughout Westchester
County New York and the surrounding region—from corporate headquarters
and institutional facilities to residential communities, historic
properties and recreational sites. In 2007, DTS approached Hudson Fusion
to increase the company’s awareness, broaden their market reach and
increase their client base. Beginning with our Discovery Phase, Hudson
Fusion conducted research to formulate DTS’ positioning and key
messages, created a differentiating tagline and refreshed their brand
identity. Once this foundational work was complete, we created new
marketing materials including a stationery system, website, corporate
brochure and pocket folder. Future marketing initiatives are currently
being planned.
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