| Project Description:
Pace University Seidenberg School of Computer Science and
Information Systems (CSIS) received a grant to help fund the marketing
and promotion of several programs within the Seidenberg School.
Hudson Fusion developed a marketing plan that synthesized the research
findings and information provided by the school and various research
partners, and served as a roadmap to help achieve the following
objectives:
- Identify and reach the target audiences for specific programs
- Develop a positioning strategy
- Establish the most appropriate channels to reach the target population
- Execute the tactical marketing plan to increase enrollment
Hudson Fusion used an integrated approach to
achieving Seidenberg School’s marketing objectives. Multiple channels
such as advertising, direct mail, website, search engine optimization
and pay-per-click advertising strategies were used, with the intent to
deliver a consistent, unified message. The successful program helped
increase the annual enrollment of the Seidenberg School increased by
29%, surpassing the original goal of 20%.
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