|
|
 |
 |
 |
Apple and Starbucks consistently engage in design and innovation, convincing others companies to consider the possibility that design really does matter. How does design add to the profitability of an organization? Through branding: brands that are built through principles that include great design are sustainable over time and relevant.
Great brands:
- Capture their audience’s attention, filling a need and satisfying a want
- Operate with a marketing position and value proposition that aligns with its business strategy
- Develop and deploy key messages that resonate with its target audiences
- Communicate in more ways than just one, embracing multi-channel marketing
- Create compelling and memorable materials
- Maintain momentum to grow the business in revenue and awareness
Design establishes a professional look, but a brand is grander, encompassing everything from the use of color, design, photographs, language style, personality, logo, taglines, and experiences to build a specific and calculated image of the company it represents. There is an intangible quality that emanates from a great brand – it adds a greater sense of purpose to the experience. It creates trust, which leads to customer loyalty: the holy grail of marketing.
Find out how a stronger brand can add to your bottom line. Call Cindy Penchina at (914) 762-0900 or visit www.hudsonfusion.com. |
 |
|
 |
|
 |
 |
Refined Marketing Position
Company:
AV Workshop
Industry:
Audio Visual Services
Challenges:
| • |
Formulate a marketing position to differentiate them |
| • |
Update brand elements to project a more polished image |
| • |
Develop sales materials to aid in selling process |
|
|
 |
| |
| |
As Marketing Communication Strategists, Hudson Fusion takes an integrated approach to its clients’ sales, marketing and business growth goals. They offer a full spectrum of marketing and design services including strategic planning, brand and corporate identity, website design, print collateral, search engine optimization, direct marketing and advertising. Hudson Fusion is headquartered at 30 State Street in Ossining, with an additional location in New York City.
For more information contact Principal Cindy Penchina, Executive
E-Services Director at cindy@hudsonfusion.comor call 914-762-0900,
toll-free
1-888-203-4704.
|
|
|
 |
 |
Established in 1978, AV Workshop is a single source audiovisual equipment rental and services provider for NYC area venues, businesses and event producers. They offer a full range of the latest A/V technology, supported by a staff of experienced, professional technicians who provide expert A/V advice, consultation, and responsive onsite assistance as needed to ensure an expertly-run and worry-free event.
In 2008, Hudson Fusion embarked on a mission to construct AV’s marketing position, refine their brand identity and then revamp their marketing materials to reflect these new changes. Beginning with our Discovery Phase, we conducted customer intelligence surveys and competitive research to uncover their points of differentiation and perceived brand personality traits. This knowledge allowed us to formulate their unique marketing position, key messages and create a differentiating tagline. Armed with these new tools, we leveraged their existing logo to create a corporate sales pocket folder with audience specific inserts and a new stationery system.
The refinement of their brand and development of their positioning elevated their professional visibility within a very competitive landscape, and provided clarity for clients and prospects on the company’s services and expertise. Hudson Fusion leveraged our brand development and integrated marketing expertise to help AV Workshop stand out from its competition with a bold new voice. |
 |
|
 |
|
|
