Cindy Penchina & Kelley Briggs

our leaders

Moving companies toward dramatic success.
 
Hudson Fusion is the result of a collaboration between two recognized professionals with proven expertise in both print and digital media. A fusion, in other words.

Principal, Executive Creative Director
Kelley Briggs is the former owner of DesignWorks NY, an award-winning marketing communications firm that has elegantly helped clients such as American Express, Cablevision, Columbia University and Pitney Bowes to communicate succinctly and succeed extraordinarily.

Principal, Executive E-Services Director
Cindy Penchina launched her design firm, Penchina™, at the very outset of the birth of the Internet as we know it today.  Since 1996, she’s overseen the design and development of websites, databases, e-commerce strategies and more for clients who seek to build lasting, profitable relationships with their customers.

Now as Hudson Fusion, Kelley and Cindy bring the ultimate in industry knowledge, marketing resources and clear vision to move your business from where it is now to where you want it.

Creative Services Director
Veronica A. Taylor has been designing award-winning websites since 1998. Skilled on both Mac and PC platforms, Veronica combines efficiency with effective design, bringing innovation and creativity to each project. Her tools of choice are Photoshop, Illustrator, Freehand, Fireworks and Flash. Her previous experience includes extensive design projects for aka.com and IBM. She holds a bachelor’s degree in multimedia design from the University at Buffalo. Most recently, Veronica's expert design skills helped Hudson Fusion win top honors at the Annual Big "W" Awards hosted by the Westchester Advertising Club.

Senior Technical Lead
Dipen Mehta, a seasoned veteran of the Internet community, has led web-development teams for more than 10 years. He is currently a certified Lotus Notes Developer and instructor and a Senior Microsoft Professional. Dipen has held various high-level positions within the Internet divisions of numerous technology companies such as Lucent and IBM and various dot-com companies. Most recently he served as CTO of aka.com, where he managed the development and infrastructure teams. Having this hybrid background in both hardware and software arenas, Dipen is capable of designing best-of-breed web-based applications to take advantage of the scalability of today's systems. This allows his team to architect and implement efficient, secure web-based applications for our customers. He holds a bachelor’s degree in computer science from Stony Brook University and an MBA from New York University. Most recently, Mr. Mehta was named one of the Top 100 Technologists in New York by Crains Business, a publication that focuses on entrepreneurial efforts in the New York area.

Copywriter
Donna Vassallo has worked with companies of all sizes including American Express, Pitney Bowes, b-there.com and Lightpath as well as nonprofit organizations such as Ice Hockey in Harlem, the Morristown Neighborhood House and the Morristown County Parks Commission. Previously Donna was a marketing manager at American Express/Thomas Cook and a freelance writer in England, where she lived for two years. She began her career in advertising as an account executive at Quinn & Johnson/BBDO in Boston. Donna has a graduate degree in administration and management from Harvard University and a bachelor’s degree from Holy Cross College in Worchester, Mass.